Unlocking three very very first house customer target portions
The team created and targeted three overarching segments through this analysis of the top Helix Personas.
Each one of the segments that are overarching six Helix Personas. The 3 distinct sections had basically various Values Segment 1 pages which aided Bendigo with imaginative design and communications.
Meet up with the very first house customer sections
This team are young, solitary, socially mindful and reside in the internal town.